This isn't just another primer. The innovative gel formula of Power Grip Hydrating Primer creates an invisible grip that locks your makeup in place for up to 12 hours, while a surge of hydration keeps your skin feeling refreshed, never tight or dry. It's the perfect balance of hold and nourishment your skin has been waiting for.

*Why You'll Love It*
All-Day Lock - Advanced grip technology bonds with makeup to prevent sliding, fading, and settling into fine lines
Hydration Boost - Infused with hyaluronic acid and glycerin to drench skin in moisture that lasts
Smooth Canvas - Blurs pores and fine lines for a flawless, airbrushed base
Weightless Feel - Lightweight gel texture absorbs instantly without heaviness or stickiness
Universal Formula - Perfect for all skin types, all makeup styles, all day long

*How to Use*
Apply a thin, even layer to clean, moisturized skin. Allow 30 seconds to activate before applying makeup. For extra grip in your T-zone or areas prone to makeup breakdown, apply a second layer and let it set.